Campaign details
Brand: Pond's MasterbrandBrand owner: UnileverLead agency: Mindshare PhilippinesContributing agency: Ogilvy & Mather PhilippinesMarket: PhilippinesIndustries: Skin care, sun protectionMedia channels: Events & experiential, Livestreaming, Online video, Social mediaBudget: 500k - 1 million
Executive summary
Pond's, while still the number-one face brand in the Philippines, has found it challenging to drive relevance and growth in today's skincare market, as the brand struggled with its brand equity among consumers. With the rise of new and small players in the market, Pond's was faced with the challenge...