Pepsi: Hijacking the World Cup with the Nigerian 'Naija' spirit

Soft drinks brand Pepsi used an integrated multimedia strategy to appeal to fan pride and maintain profile in Nigeria during the 2018 FIFA World Cup.

Campaign details

Brand: Pepsi Brand owner: Seven-Up Bottling Company Nigeria Lead agency: Insight Publicis Contributing agencies: All Seasons Zenith Country: Nigeria Industries: Carbonated soft drinks Media channels:Integrated, Outdoor, out-of-home, Packaging &am 1 - 3 million

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