Campaign details

Brand: O2 Slovakia
Brand owner: O2
Lead agency: Triad Advertising
Contributing agencies: Seesame, Fleishmann Hillard
Country: Czech Republic, Slovak Republic
Industries: Telephone & internet services
Media channels: Livestreaming, Mobile & apps, Online display, Public relations, Social media, Websites & microsites, Word of mouth, influencers
Budget: Up to 500k

Executive summary

O2 is one of the biggest telecommunications operators on the Slovak market. The brand has a clear purpose, and that's fairness and freedom. In 2017, O2 found a great strategic opportunity to strengthen its brand perception and leveraged it in a way never seen before. Using tools and owned media that are available only to a telco operator, it was able to reach 6 million people in two countries at the right moment, in a powerful way they did not expect. This approach improved the brand perception in just one day with a small budget of EUR17,000.

Market background and objectives

The story of a fair challenger