Nutella: Recipe Battle

This case study shows how Nutella, the chocolate spread brand, convinced Taiwanese mothers that Nutella is a suitable breakfast option by setting up a social media competition.

Campaign details

Brand: NutellaBrand Owner: FerreroLead Agency: PHD TaiwanCountry: TaiwanIndustries: Sauces, seasonings & condimentsMedia Channels: Events & experiential, Online video, Public relations, Social mediaBudget: 500k - 1 million

Executive Summary

When consumers think about eating breakfast at home, how can we tell them they can use Nutella to quickly make a delicious breakfast for their family? Our objective was to build up brand awareness and demonstrate how delicious and convenient Nutella is.

Media Idea:

Facebook live-streamed battle & Voting on Facebook to create social buzz

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