Nissan Micra: A Micra Revolution
Jane Fortune, Nessa Van Rooyen, David Hayes
Nissan, the multinational automotive manufacturer, increased sales of its Nissan Micra in Ireland by reshaping perceptions of its outmoded image and re-energising the brand to appeal to a younger, more urban audience.
Campaign details
Brand: Nissan MicraBrand owner: Nissan IrelandLead agency: In the Company of Huskies, Spark FoundryCountry: Irish RepublicIndustries: Compact, small family carsMedia channels:Cinema, Email marketing, Online video, Outdoor, out-of-home, Search...
