Nissan: Camelpower

Nissan, the car manufacturer, created a new measurement – Camelpower – to showcase the capabilities of its off-road car models in the Middle East.

Campaign details

Brand: NissanBrand owner: Nissan Middle EastLead agency: TBWA\RAADCountry: Middle EastIndustries: SUVs, 4x4sMedia channels: Content marketing, Events & experiential, Outdoor, out-of-home, Print - general, unspecified, Social media, TelevisionBudget: Up to 500k

Executive summary

Camelpower isn't an advertising campaign. It doesn't fit into any box. It's a world-first automotive breakthrough created for Nissan, with global reach and application.

Rather than wait for a brief to develop a creative platform and communications campaign, we identified a business problem and proactively proposed a disruptive, ground-breaking and newsworthy creative solution. Collaborating with...

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