Campaign details
Brand: Nippon PyloxBrand owner: Nippon Paint Malaysia Sdn BhdLead agency: Ensemble WorldwideContributing agencies: Sashimi Social Sdn Bhd, AdParlorCountry: MalaysiaIndustries: Home improvementMedia channels: Online video, Point-of-purchase, in-store, Search marketing, Social media, Sponsorship - event, property, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Spray paint is in a niche, highly competitive category. Nippon Paint Malaysia (NPM) wanted its product Nippon Pylox to stand out in the category, but had a limited budget. NPM couldn't afford to target everybody, so it needed to target those who use...