Netsafe New Zealand: Re:scam – The World's Most Unhelpful Chatbot

Netsafe, the New Zealand non-profit cyber-safety organisation, developed a tool (Re:scam) to fight back against the huge increase in cybercrime.

Campaign details

Brand: Netsafe New ZealandBrand owner: Netsafe New ZealandLead agency: DDB Group New ZealandCountry: New ZealandIndustries: Charities & voluntary organisationsMedia channels: Online video, Outdoor, out-of-home, Public relations, Social media, Voice, chatbotsBudget: Up to 500k

Market background and objectives

“The real problem is not whether machines think – but whether we do.” – B.F. Skinner

Netsafe is a non-profit cyber-safety organisation that gives New Zealanders (‘Kiwis’) the education and tools to keep them safe online – from online bullying to healthy social media usage. But there...

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