Nestlé NAN OPTIPRO Kid 4: Celebrate Christmas 2016

This case study explains how infant formula brand Nestlé NAN OPTIPRO Kid 4 used word-of-mouth and the power of Christmas carols to relaunch its repackaged product during the Christmas period.

Campaign details

Brand: Nestlé NAN OPTIPRO Kid 4Brand Owner: Nestlé SingaporeLead Agency: MashwireCountry: SingaporeIndustries: Baby foodMedia Channels: Online video, Packaging & design, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive summary

With just a short time until the end of the year, Nestlé NAN OPTIPRO Kid 4 faced the major challenge of relaunching its repackaged product in a period where consumers are on holidays and are not expecting much noise from the category.

Pairing with the festive season, the brand was able to attract, engage...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands