Campaign details
Brand: Nestlé NAN OPTIPRO Kid 4Brand Owner: Nestlé SingaporeLead Agency: MashwireCountry: SingaporeIndustries: Baby foodMedia Channels: Online video, Packaging & design, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
With just a short time until the end of the year, Nestlé NAN OPTIPRO Kid 4 faced the major challenge of relaunching its repackaged product in a period where consumers are on holidays and are not expecting much noise from the category.
Pairing with the festive season, the brand was able to attract, engage...