Campaign details
Brand: Nestlé NAN OPTIPRO 3Brand Owner: Nestlé SingaporeAgency: MashwireCountry: SingaporeIndustries: Baby foodMedia Channels: Content marketing, Events & experiential, Integrated, Online video, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
Revamping a brand image in a cluttered category in Singapore was a challenge for Nestlé NAN OPTIPRO 3. With tough competition within the industry, the brand needed to differentiate itself from the rest.
Through unearthing key insights about the parenting community in Singapore, the agency embarked on an approach using content the brand's...