Nestlé: MOM & ME – A taste of pregnancy

Teo Hon Wui, Jeff Ng

This case study shows how the Nestlé Baby Club program, an infant formula brand loyalty program, successfully recruited new members in Singapore using a humorous campaign that appealed to both soon-to-be mothers and fathers.

Campaign details

Brand: Nestlé MOM & MEBrand Owner: Nestlé SingaporeLead Agency: MashwireCountry: SingaporeIndustries: Baby foodMedia Channels: Online video, Social mediaBudget: Up to 500k

Executive Summary

In the ever-crowded and limited infant...

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