Campaign details
Brand: Nestlé MOM & MEBrand Owner: Nestlé SingaporeLead Agency: MashwireCountry: SingaporeIndustries: Baby foodMedia Channels: Online video, Social mediaBudget: Up to 500k
Executive Summary
In the ever-crowded and limited infant nutrition category in Singapore, brands germinate brand awareness by reaching out to consumers using below-the-line tactical methods such as goodie bags and samples. It is vital for a brand to reach out to consumers first as the parenthood journey begins from the start of pregnancy.
With a mission to reach consumers earlier than any other brands,...