Nestlé: MOM & ME – A taste of pregnancy

This case study shows how the Nestlé Baby Club program, an infant formula brand loyalty program, successfully recruited new members in Singapore using a humorous campaign that appealed to both soon-to-be mothers and fathers.

Campaign details

Brand: Nestlé MOM & MEBrand Owner: Nestlé SingaporeLead Agency: MashwireCountry: SingaporeIndustries: Baby foodMedia Channels: Online video, Social mediaBudget: Up to 500k

Executive Summary

In the ever-crowded and limited infant...