Nestlé: MOM & ME – A taste of pregnancy

This case study shows how the Nestlé Baby Club program, an infant formula brand loyalty program, successfully recruited new members in Singapore using a humorous campaign that appealed to both soon-to-be mothers and fathers.

Campaign details

Brand: Nestlé MOM & ME Brand Owner: Nestlé Singapore Lead Agency: Mashwire Country: Singapore Industries: Baby food Media Channels: Online video, Social media Budget: Up to 500k

Executive Summary

In the ever-crowded and limited inf

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