Nestlé Fitness: Keep Going

Cereal brand Nestlé Fitness reversed declining sales in Lebanon with an unconventional influencer campaign.

Campaign details

Brand: Nestl� FitnessBrand owner: Cereal Partners WorldwideAgency: FP7 McCann DubaiMarket: LebanonIndustries: Breakfast CerealMedia channels: Content marketing, Livestreaming, Online video, Social mediaBudget: Up to 500k

Executive summary

In a declining category, with low marketing budgets, we relaunched Nestlé Fitness bars and built relevance with young Lebanese women, driving purchase.

We did so by avoiding a typical brand campaign. In a time when expensive influencer marketing is viewed with scepticism, we picked a real Nestlé Fitness consumer through social media and made her our influencer.

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