Neste and Ponsse: Finlandia by Forest Machines

Jari Lähdevuori, Elli Tuominen, Tommi Opas, Milka Koskela

Oil company Neste and forest machines manufacturer Ponsse partnered in a campaign celebrating the admirable qualities of Finnish workers to raise awareness of unemployment.

Campaign details

Brand: Neste and PonsseBrand owner: Neste and PonsseLead agency: KurioContributing agencies: No-OfficeCountry: FinlandIndustries: Industrial & manufacturing, Tyres, fuel, accessories, servicesMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Unemployment is one of the biggest global problems of our times. In Finland, the direct costs of unemployment for society amount to €6bn annually. At the same time, 52% of Finns think they should be prouder of their work.

This was Finland's state of affairs when the country was getting ready for its 100...

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