National Safety Council: Prescribed to Death

American non-profit organisation, the National Safety Council, raised awareness of prescription opioid overdose in the US with an innovative live experience, supported by a multimedia campaign.

Campaign details

Brand: National Safety CouncilBrand owner: National Safety CouncilLead agency: Energy BBDOContributing agencies: PHD, KetchumCountry: United StatesIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Direct marketing, Email marketing, Events & experiential, Mobile & apps, Online video, Oudoor, out-of-home, Public relations, Radio & audio, Search marketing, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Prescription opioids contribute to the deaths of more than 22,000 Americans each year. Yet, when we started this project in early 2017, prescription opioids were not...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands