National Health Insurance Company – Daman: Don't 'treat' yourself to antibiotics

This case study shows how Daman, a health insurance brand, raised awareness about antibiotics self-prescription and over-consumption in the UAE using a humorous campaign that likened pills to candy.

Campaign details

Brand: National Health Insurance Company – Daman Brand Owner: National Health Insurance Company – Daman Lead Agency: FP7/Dubai Contributing Agency: PHD Dubai Country: United Arab Emirates Industries: Insurance Media Channels: Email marketing, Events & experiential, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Social media, Websites & microsites, Word of mouth, advocacy Up to 500k

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