Campaign details

Brand: Murr Television
Brand owner: Murr Television
Lead agency: TBWA\RAAD
Country: Lebanon
Industries: TV channels, services, programmes
Media channels: Mobile & apps, Other & ambient media, Public relations, Radio & audio, Social media, Television
Budget: No budget

Executive summary

Lebanon is a country with hundreds of thousands of life-threatening potholes, and an inactive government that can't be bothered.

Murr Television (MTV) is a local TV station that self-identifies as 'The People's Channel'. It promises to serve the public interest and push for reform through putting media pressure on the government. It felt duty-bound to address the problem and created one of the most controversial and popular campaigns in Lebanon pressuring the government to fix the roads.