Mountain Dew: Green Means Go

In the Philippines, soft drink brand Mountain Dew bridged the gap to Generation Z's virtual thrill-seekers by creating AR-enhanced content and organising gaming events.

Campaign details

Brand: Mountain Dew Brand owner: PepsiCo Lead agencies: BBDO Guerrero, Mindshare Philippines Contributing agency: Bridges Market: Philippines Industries: Energy Drinks Media channels: Livestreaming, Online video, Social media, Television, Virtual & augmented reality 500k - 1 million

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