M&M’s: Mixing up a social storm

M&M's, the confectionery brand, ran a social media campaign that successfully drove sales in the UK.

Campaign details

Brand: M&M'sBrand owner: Mars Wrigley ConfectioneryLead agency: AMV BBDO, MediaComCountry: United KingdomIndustries: ConfectioneryMedia channels: Mobile & apps, Online video, Outdoor & out-of-home, Social mediaBudget: Up to 500k

Executive...

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