M&M’s: Mixing up a social storm

M&M's, the confectionery brand, ran a social media campaign that successfully drove sales in the UK.

Campaign details

Brand: M&M's Brand owner: Mars Wrigley Confectionery Lead agency: AMV BBDO, MediaCom Country: United Kingdom Industries: Confectionery Media channels: Mobile & apps, Online video, Outdoor & out-of-home, Social media Budget: Up to 500k

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