Missguided: Missguided Styles Love Island

Missguided, the UK-based online female fashion retailer, drove brand awareness, purchase intent and increased sales by partnering with the UK smash-hit TV programme, Love Island, to make its clothes instantly saleable to viewers on a dedicated app.

Campaign details

Brand: MissguidedBrand owner: MissguidedLead agency: MediaCom UKContributing agencies: ITVCountry: United KingdomIndustries: Online retailMedia channels:Competitions & contests, Content marketing, Mobile & apps, Online display,...