Missguided: Missguided Styles Love Island

Missguided, the UK-based online female fashion retailer, drove brand awareness, purchase intent and increased sales by partnering with the UK smash-hit TV programme, Love Island, to make its clothes instantly saleable to viewers on a dedicated app.

Campaign details

Brand: MissguidedBrand owner: MissguidedLead agency: MediaCom UKContributing agencies: ITVCountry: United KingdomIndustries: Online retailMedia channels: Competitions & contests, Content marketing, Mobile & apps, Online display, Product placement, Sales promotions, Social media, Sponsorship - media, Television, Video on demand, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

In the cluttered fast-fashion sector, trends come and go in the blink of an eye. Standing out is key to staying on top – particularly when you lack a national high-street presence. So, online...

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