Campaign details

Brand: Milka Oreo Chocolate
Brand owner: Mondel─ôz International
Lead agency: Phoenix Creative Co.
Contributing agencies: Mojo Marketing
Country: North America
Industries: Confectionery
Media channels: Mobile & apps, Online display, Point-of-purchase, in-store, Product sampling, Sales promotion, Social media, Word of mouth, advocacy
Budget: Up to 500k

Executive summary

Mic drop: Oreo released a candy bar! Mondel─ôz International combined two blockbuster brands – Milka, Europe's #1 milk chocolate, and Oreo, America's favorite cookie – together in an unbelievable chocolate bar innovation. We set out to make waves in the candy aisle with the launch of Milka Oreo Chocolate with custom programming at our key retailers across all channels. By building off our retailer's strategies for the launch and keeping their target shopper in mind, we drove chocolate category sales at all three retailers to unprecedented levels and built brand awareness, trial, and repeat purchase.

Market background