Milka Oreo Chocolate Launch

Chocolate candy bar Milka Oreo launched in the US with custom programming across three of the country's key retailers.

Campaign details

Brand: Milka Oreo ChocolateBrand owner: Mondelēz InternationalLead agency: Phoenix Creative Co.Contributing agencies: Mojo MarketingCountry: North AmericaIndustries: ConfectioneryMedia channels: Mobile & apps, Online display, Point-of-purchase, in-store, Product sampling, Sales promotion, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive summary

Mic drop: Oreo released a candy bar! Mondelēz International combined two blockbuster brands – Milka, Europe's #1 milk chocolate, and Oreo, America's favorite cookie – together in an unbelievable chocolate bar innovation. We set out to make waves in the candy aisle with the launch of Milka Oreo Chocolate with custom...

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