Microsoft: Skype-a-Thon

Austin Martin

Technology company Microsoft launched the Skype-a-Thon event to show how using Skype in classrooms could benefit students from all over the world.

Campaign details

Brand: MicrosoftBrand owner: MicrosoftLead agency: New Honor SocietyCountry: GlobalIndustries: Information technologyMedia channels: Online video, Social media Budget: Up to 500k

Executive summary

How can we create a more tolerant, kind and connected world? By helping students open their hearts and minds as they virtually travel the world.

In this especially divided time, Microsoft's annual Skype-a-Thon learning event celebrates differences and teaches empathy and kindness around the world by giving students and teachers the opportunity to connect and share parts of their life and culture with each other.

Over...

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