Campaign details

Brand: Microsoft Azure
Brand owner: Microsoft
Lead agency: Wunderman Dubai
Country: Middle East & North Africa
Industries: Information technology
Media channels: Email marketing, Events & experiential, Online display, Public relations, Social media, Websites & microsites
Budget: Up to 500k

Executive summary

The future is in the cloud. Almost all companies have already started or are planning to move most of their IT management to the cloud.

This is the case of companies in the Middle East and Africa (MEA) too, but the difference is that this region is lagging behind the rest of the world in adoption, mostly driven by a lack of knowledge and training.

So, when Microsoft had to drive awareness for its cloud-computing service, Azure, communication was not going to be enough.