Brand owner: Daimler AG
Lead agency: Wavemaker Hungary
Contributing agencies: Umbrella Kreatív Műhely
Industries: Automakers & marques
Media channels: Content marketing, Online video, Search marketing, Social media, Word of mouth, influencers
Budget: Up to 500k
In 2016, people were not really on board with the new generations of Mercedes-Benz cars yet. We had to come up with ways to communicate that Mercedes-Benz had moved – globally – from an image of classic comfort to one of young and exciting rebelliousness.
We found that it's enough for people to sit in a Mercedes-Benz to be blown away by its power, technology and comfort.
So, we created a web series that plays out inside a Mercedes-Benz between an interviewing driver and an inventor-type kid on the back seat. Each episode showcased some of the kids' invention ideas and some Mercedes-Benz technology.