Campaign details

Brand: Mega Image
Brand owner: Delhaize Group
Lead agency: United Media Services
Contributing agencies: Heist Industries
Country: Romania
Industries: Supermarkets & grocery stores
Media channels: Content marketing, Online video,  Packaging & design, Programmatic display, Social media, Word of mouth, influencers
Budget: Up to 500k

Executive summary

Mega Image is the largest Romanian supermarket chain in urban areas. When you say Mega Image, you are talking daily inspiration that encourages you to live the way you want to.

Beginning in January 2018, this idea was translated onto Mega Image Romania Facebook and Instagram pages through actions that where meant to build a cohesive digital persona.

The target audience were fed glimpses of inspiration through different content series, divided into four main categories, each relevant for our focus audiences, all gathered under a unique, single-minded idea: 'Slices of Life'.