Campaign details

Brand: MediaMarkt
Brand owner: MediaMarkt Saturn Holding Magyarország Kft.
Lead agency: Wavemaker Hungary
Contributing agencies: Umbrella Kreatív Műhely Kft., Be Social, Café Pr
Country: Hungary
Industries: Electrical retail
Media channels: Competitions & contests, Content marketing, Events & experiential, Online display, Online video, Public relations, Social media, Television, Word of mouth, influencers
Budget: Up to 500k

Executive summary

Black Friday is the biggest promotional sales period, mostly communicated in traditional media. This is also the time when most people turn on ad blockers.

Consumer electronics store brand MediaMarkt introduced the Black Box, to entertain and to prepare consumers for Black Friday.

The event was a tool for creating content: the focus was on the three branded-content videos.