McDonald's: The Official Sponsors of Losers

Fast-food brand McDonald's employed a social media and on-ground strategy targeting losing football fans during the 2018 World Cup to drive footfall to restaurants in Lebanon.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sLead agency: FP7 McCann BeirutContributing agencies: UM Lebanon, Ripply Mena, RPR MenaCountry: LebanonIndustries: Restaurants & takeawaysMedia channels:Content marketing, Events & experiential,...

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