McDonald's: Dual Combo on Twitch

This case study describes how fast-food giant McDonald's partnered with online live webcast platform Twitch, to launch its Dual Combo menu in Taiwan.

Campaign details

Brand: McDonald's Brand Owner: McDonald's Lead Agency: OMD Taiwan Country: Taiwan Industries: Restaurants & takeaways Media Channels: Online video, Online display, Product placement Budget: Up to 500k

Executive summary

In 2016, before McDonald's Taiwan was about to launch its new menu, "Dual Combo", we were confronted by two challenges.

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