Maxis: Kongsi Home Project (Share a Home Project)

This case study shows how Maxis, a communications company, improved brand equity and rebooted its annual CSR initiative using a multi-platform awareness campaign in Malaysia.

Campaign details

Brand: Maxis Brand Owner: Maxis Berhad Lead Agency: Ensemble Worldwide, Initiative Malaysia Contributing Agency: Rocket Internet GMBH Malaysia, GemFive, Happy Fresh, Rakuten Country: Malaysia Industries: Business services Media Channels: Email marketing, Online display, Online video, Social media, Websites & microsites, Word of mouth, advocacy Up to 500k

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