Maxis HuatAR: Interview with a lion

Maxis, the premium Malaysian telco brand, created brand standout and increased sales during Chinese New Year in Malaysia through an AR based app.

Campaign details

Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Ensemble Worldwide, InitiativeCountry: MalaysiaIndustries: Telephone & internet servicesMedia channels: Mobile & apps, Point-of-purchase, in-store, Virtual & augmented realityBudget: Up to 500k

Executive summary

Chinese New Year (CNY) is one of the biggest shopping seasons for Malaysians. But how does Maxis, a premium telco brand, win in a landscape full of sales promotions? Instead of trying to shout the loudest over the noise, we combined a fresh CNY idea that triggers curiosity, with a unique media space to...

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