Maxis 4G Films: Showing the difference between a good connection and a great one

Telecommunications brand Maxis used a campaign in Malaysia to communicate emotional attributes – reliability and trust – over price.

Campaign details

Brand: MaxisBrand owner: Maxis BerhadLead agency: Ensemble Worldwide, Initiative MalaysiaContributing agencies: Mojo Films Sdn BhdCountry: MalaysiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Online video, Search marketing, TelevisionBudget: Up to 500k

Executive summary

The race among Malaysia's telcos to dominate and defend their user base has intensified over the years. But, with all telcos providing similar rates and perks, Malaysians are finding it harder to differentiate between them. They're choosing telco providers purely on practical factors like more data, faster speeds, and lower prices.

Maxis...

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