Maxis 4G Films: Showing the difference between a good connection and a great one

Chan Su Ling, Lau Su Lin

Telecommunications brand Maxis used a campaign in Malaysia to communicate emotional attributes – reliability and trust – over price.

Campaign details

Brand: MaxisBrand owner: Maxis BerhadLead agency: Ensemble Worldwide, Initiative MalaysiaContributing agencies: Mojo Films Sdn BhdCountry: MalaysiaIndustries: Telephone & internet servicesMedia channels:Content marketing, Online video,...

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