Mashrou' Leila: Roman – An Ode to Arab Feminism

Independent band Mashrou' Leila used a social media-driven campaign to launch its new album in Lebanon and gain more international exposure.

Campaign details

Brand: Mashrou' LeilaBrand owner: Mashrou' LeilaLead agency: FP7 McCann BeirutContributing agencies: Clandestino Films, Caviar MediaCountry: GlobalIndustries: Music & theatreMedia channels: Online videoBudget: 500k - 1 million

Executive summary...

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