Campaign details
Brand: Mashrou' LeilaBrand owner: Mashrou' LeilaLead agency: FP7 McCann BeirutContributing agencies: Clandestino Films, Caviar MediaCountry: GlobalIndustries: Music & theatreMedia channels: Online videoBudget: 500k - 1 million
Mashrou' Leila: Roman – An Ode to Arab Feminism
Independent band Mashrou' Leila used a social media-driven campaign to launch its new album in Lebanon and gain more international exposure.
