Manyavar: Reaching Millions Out There

Ethnic clothing brand Manyavar worked with a new programmatic media and technology platform Xaxis Places in India to track the attribution of DOOH exposure on consumer behaviour.

Campaign details

Brand: ManyavarBrand owner: Vedant FashionsAgencies: Xaxis, KineticMarket: IndiaIndustries: Clothing & fashion retailMedia channels: Mobile & apps, Outdoor, out-of-home, Programmatic displayBudget: Up to 500k

Executive summary

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