Campaign details
Brand: ManyavarBrand owner: Vedant FashionsAgencies: Xaxis, KineticMarket: IndiaIndustries: Clothing & fashion retailMedia channels: Mobile & apps, Outdoor, out-of-home, Programmatic displayBudget: Up to 500k
Executive summary
This is the story of how we bridged offline and online media through outcomes and attribution for clothing brand Manyavar.
Implemented on mobile and digital out-of-home (OOH) advertising, the campaign was the first of its kind to track attribution from individual exposure against subsequent consumer behaviour.
In this process, we were given the opportunity to strive towards eliminating a...