Manpower Norway: Add gaming experience to your CV

Runar Wiksnes

Manpower, the world-leading staffing agency, improved its market position in Norway by connecting with Gen Zs and millennials to help them transfer valuable skills from gaming to the workplace.

Campaign details

Brand: ManpowerBrand owner: ManpowerGroupLead agency: Geelmuyden Kiese NordicContributing agencies: Nikolai Lockertsen, MindshareCountry: NorwayIndustries: Employment, recruitment, staffMedia channels: Livestreaming, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Staffing agency Manpower’s purpose has remained unchanged throughout its 70-year history: ‘Be a force for good by making people employable’. In 2018, the company leveraged gaming experience to make Norwegian millennials and Generation Zs employable despite gaps in their CVs.

In Norway, 71,000 young people sit outside higher education and...

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