Lux: The First Ever Soap Dress

Soap and beauty brand Lux used a video and fashion content to change perceptions and increase sales of its soap in the United Arab Emirates.

Campaign details

Brand: Lux Brand owner: Unilever Lead agency: Wunderman Dubai Country: United Arab Emirates Industries: Bath toiletries, soaps Media channels: Online display, Online video, Packaging & design, Public relations, Social media Budget: Up to 500k

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