Campaign details
Brand: Louvre Abu DhabiBrand owner: ADTCALead agency: TBWA\RAADCountry: United Arab EmiratesIndustries: Museums, attractions, libraries, Destinations and locationsMedia channels: Outdoor, out-of-home, Radio & audio, Public relationsBudget: Up to 500k
Executive summary
Louvre Abu Dhabi, the first Universal Museum in the Arab world, opened its doors in November 2017. The opening month saw a positive footfall. Two months later, the museum was facing a cultural challenge, as the population of the UAE is not interested in visiting museums.
Deciphering UAE residents' behaviour in the country and while...