LinkedIn: Hear It From Me

LinkedIn, the career-focused social media platform, used social media to target women aged 25-35 in Saudi Arabia and improve brand perceptions.

Campaign details

Brand: LinkedInBrand owner: LinkedInLead agency: EdelmanCountry: Saudi ArabiaIndustries: Websites, online servies, appsMedia channels: Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Increasing Saudi women's participation in the workforce is integral to Saudi Arabia's Vision 2030, but addressing professional women and recruiting them was still perceived as controversial. This case study explains how LinkedIn put its purpose and the reason it exists – matching talent with opportunity – into practice in Saudi Arabia, and paved the way for the larger national and global...

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