Campaign details
Brand: LinkedInBrand owner: LinkedInLead agency: EdelmanCountry: Saudi ArabiaIndustries: Websites, online servies, appsMedia channels: Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Increasing Saudi women's participation in the workforce is integral to Saudi Arabia's Vision 2030, but addressing professional women and recruiting them was still perceived as controversial. This case study explains how LinkedIn put its purpose and the reason it exists – matching talent with opportunity – into practice in Saudi Arabia, and paved the way for the larger national and global...