Campaign details

Brand: LifeStyles (USA), Blowtex (BRA)
Brand owner: LifeStyles Healthcare
Lead agency: +KNAUSS
Country: United States, Brazil
Industries: Contraceptives, family planning
Media channels: Mobile & apps, Online video, Social media
Budget: Up to 500k

Executive summary

Sex sells. But smartness sells even better.

We can confidently state this after engaging a young, male-centric audience – for Ansell's Blowtex and LifeStyles condoms – in digital-reach channels and building a global brand equity as a challenger. Last but not least, the truth of our statement is clearly reflected in Nielsen sales data.

Ansell is a global leader in providing superior health and safety protection solutions that enhance human well-being – from latex gloves to full-body protection suits. Yet, most of its product brands are hardly known among consumers as they only operate in the B2B sector.