Lidl Ireland: Boosting in-store visits and sales with Facebook Instant Experience

Kirsten Coventry, Katy Clark, Nigel Kendall

Supermarket chain Lidl Ireland replaced its printed leaflet with a measurable digital advertising solution to drive sales and turnover in Ireland.

Campaign details

Brand: Lidl IrelandBrand owner: LidlAgencies: Facebook Creative Shop, TeneoMarket: United KingdomIndustries: Supermarkets & grocery storesMedia channels: Social mediaBudget: Confidential

Executive summary

More than half of retail sales were influenced by digital yet so many businesses continued to underestimate the opportunity. That's why we were excited to highlight a recent project we worked on with the team at Lidl, one of the largest retailers in Europe. Like many retailers, Lidl produced leaflets and promotional catalogues to drive footfall and sales but hadn't managed to find their...

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