Campaign details

Brand: Lenovo Moto X Force
Brand Owner: Lenovo
Lead Agency: Prague Bistro Digital s.r.o.
Contributing Agencies: Gong, Bistro social
Country: Czech Republic
Industries: Mobile devices
Media Channels: Online video, Other & ambient media, Social media
Budget: Up to 500k

Executive Summary

Our task was to present Lenovo's brand new flagship phone Lenovo Moto X Force with unshatterable display. This state-of-the-art mobile phone was designed for users who share a passion for art, design and photography. The campaign we created was targeting this art-oriented audience, for whom the unbreakable display is a key benefit.

We created a whole new art movement called Rupturalism, to celebrate the art of a broken display, which has been always connected to many strong emotions, from anger to sadness and frustration.