Latam Travel: The Pocket Travel Pal

Travel brand Latam used an awareness-raising mobile strategy in Colombia to highlight that attention at point of sale offers the best way to customise travel recommendations.

Campaign details

Brand: Latam TravelBrand owner: Latam AirlinesLead agency: InitiativeContributing agencies: GrapheneCountry: ColombiaIndustries: AirlinesMedia channels: Mobile & apps, Online video, Radio & audio, Social mediaBudget: Up to 500k

Executive summary

Our aim was to generate a 10% traffic increase to the offices of travel brand Latam within a month, focusing on consumers who would like to acquire tour packages that include hotels, on-site tours, sightseeing and more.

Market background and objectives

Our consumer is a price seeker, moved by the offer but not always finding an...

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