Laser or L'Oréal

This case study describes how beauty brand L'Oréal conducted a very public content-led experiment to launch its Revitalift Laser X3 product in Australia.

Campaign details

Brand: L'Oréal Paris Revitalift Laser X3Brand Owner: L'Oréal ParisLead Agency: McCann MelbourneCountry: AustraliaIndustries: Skin care, sun protectionMedia Channels:Content marketing, Online video, Product sampling, Social media,Television...