Campaign details

Brand: L'Oréal Paris Revitalift Laser X3
Brand Owner: L'Oréal Paris
Lead Agency: McCann Melbourne
Country: Australia
Industries: Skin care, sun protection
Media Channels: Content marketing, Online video, Product sampling, Social media,Television
Budget: Up to 500k

Executive summary

Australia is a country obsessed with cosmetic procedures. In 2015, it overtook the US as the biggest market for cosmetic surgery per capita, with over $1 billion dollars spent annually on procedures that can cause significant financial and physical pain.

For the launch of Revitalift Laser X3, L'Oréal Paris set out to show Australian women that there are alternatives to painful, expensive and invasive cosmetic procedures. And to prove this, we conducted a very public content-led experiment.