Campaign details
Brand: Kwality DairyBrand owner: Kwality LimitedLead agency: McCann Worldgroup IndiaCountry: IndiaIndustries: Dairy products, fats, oilsMedia channels: Events & experiential, Newspapers, Public relations, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
A sun-rich country was also one of the most deficient in the sunshine vitamin, vitamin D. With a minor shift in school timetables that didn’t affect the regular curriculum, we inculcated a practice that could majorly and positively impact the health of India’s future generations. Through the Noon Assembly initiative, over...