Koala's March Cocoa Vanilla: Leaning Tower of Black Koala's March

Koala's March, the Japanese biscuit brand, used a fun online challenge to launch a new flavour to teens in Thailand.

Campaign details

Brand: Koala's March Cocoa Vanilla Brand owner: Thai LOTTE Agency: Dentsu One (Bangkok) Market: Thailand Industries: Bread, cake, biscuits Media channels: Online video, Social media, Word of mouth, influencers Budget: Up to 500k

Executive summary

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