Campaign details
Brand: Knorr Bouillon CubesBrand owner: Unilever PhilippinesLead agency: Mindshare Philippines, Ogilvy PhilippinesCountry: PhilippinesIndustries: Sauces, seasonings, condimentsMedia channels: Content marketing, Online display, Online video, Programmatic display, Social media, TelevisionBudget: Up to 500k
Executive summary
There were two main challenges facing Knorr Philippines: a decline in cooking occasions and nourishing food. As more Filipino mothers work to provide for their family, there has been a decline in the occasion of cooking, thanks also to the rise of the millennial mentality, where independence and 'I can do it...