Knorr: Recipe Pal

Godwin See

Food brand Knorr created a chatbot to increase purchase intent and encourage home-cooking to take on food delivery apps in the Philippines.

Campaign details

Brand: Knorr Bouillon CubesBrand owner: Unilever PhilippinesLead agency: Mindshare Philippines, MegamobileContributing agencies: Ogilvy PhilippinesCountry: PhilippinesIndustries: Sauces, seasonings, condimentsMedia channels: Mobile & apps, Voice, chatbotsBudget: Up to 500k

Executive summary

Every year, there were two main challenges that Knorr Philippines faced: a decline in culinary occasions and the cooking of nourishing food.

As more Filipino mothers work to provide for their family, there has been a decline in home cooking, thanks also to the rise of the millennial mentality, where independence and 'I can...

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