Campaign details
Brand: KnorrBrand owner: UnileverLead agency: PHD TaiwanContributing agencies: Dentsu One, Omnicom Media GroupCountry: TaiwanIndustries: Sauces, seasonings, condimentsMedia channels: Competitions & contests, Content marketing, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k
Executive summary
Knorr found that the best way to correct consumers’ misperception of its corn soup ingredients would be to bring its natural ingredients to the forefront. The team found that many children in Taiwan usually eat corn but are unfamiliar with where corn comes from and what it...