Knorr: Masterchef

Cooking solution brand Knorr used an innovative partnership approach in Uruguay to increase awareness and boost trial of its new products.

Campaign details

Brand: Knorr Brand owner: Unilever Lead agency: Initiative, Reprise Contributing agencies: IPG Mediabrands Country: Uruguay Industries: Sauces, seasonings, condiments Media channels:Content marketing Outdoor, out-of-home, Product placement, Social media, Television, Word of mouth, influencers Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands